Kickstart your email marketing journey with this beginner-friendly Mailchimp course. Designed for those new to the platform, the session provides practical, hands-on experience to confidently manage contacts, create engaging campaigns, and track basic performance metrics.

Participants will explore the Mailchimp dashboard, learning essential terminology like audiences, contacts, campaigns, templates, and reports. You will practice adding and importing contacts. Next, you will design and send your first email campaign using Mailchimp’s intuitive drag-and-drop templates. From adding images and links to previewing and sending test emails, you will gain real-world experience in crafting professional emails that resonate with your audience.

The course also introduces beginner-friendly reporting, showing how to interpret key metrics such as open rates, click-through rates, and unsubscribes. Learn how to use insights to refine campaigns and improve engagement over time. By the end of the session, you will leave with the confidence to manage contacts, build simple campaigns, and make data-informed decisions—ready to apply your new skills to real email marketing projects.

Course Outline:

• Understand Mailchimp basics
• Build your first audience
• Create a simple campaign
• Learn to read reports

Learning Outcomes:

By the end of this course, participants will be able to:

• Navigate the Mailchimp dashboard with confidence
• Add, import, and organise contacts
• Create and send simple email campaigns using templates
• Interpret basic reporting metrics to improve campaigns

What to bring:

• Laptop: Ensure you can access Mailchimp and follow along with exercises
• Customer Data List: Small CSV file of contacts (real or sample) to import
• Brand Logo: For use in your email campaigns
• Images: Any photos or graphics you want to include in your campaigns
• Login Details: Mailchimp account credentials (free or work account)
• Notebook/pen: Optional, for notes

About the Tutor:

'Caroline is an experienced marketing professional with a strong background in both traditional and digital marketing. She has worked across industries including professional services, health, and environmental sectors, managing end-to-end campaigns and brand strategies. Passionate about helping others grow their marketing confidence, Caroline enjoys sharing practical, hands-on skills in tools like Mailchimp, CRM, and campaign planning. Her sessions are friendly, supportive, and packed with real-world insights you can apply straight away.'

Other Information:

• To ensure resources are ready for you at the start of your course, we ask you ideally enrol at least one week before the course commences.
• All courses need a minimum number of students to run ("we try our hardest to get those") . If your course does not have enough students it will be cancelled before the commencement and you will be informed.