Writing for the Web - Create Engaging Content

The internet is full of fascinating places to find information, check out your favourite companies and stores, look for deals, read the news, and much more. However, people don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. As writers, we have to be very wary of how people approach a web page so that we can create interesting and engaging content. This course is for people who write for readers on the web.

What will students learn?

  • To apply engaging techniques that draw readers to the web pages
  • Plan what to write to reflect web hierarchy
  • How to create engaging content, including catchy headlines
  • Enhance writing with other forms of media
  • Make writing accessible to a variety of readers

What topics are covered?

  • Getting to know the web
  • Tips on creating a site hierarchy
  • Creating your content
  • Deciding whats fit to print
  • Adding audio and video to your content
  • Getting your content noticed

This course has no current classes. Please the waiting list.