SEO Introduction - Search Engine Optimisation

Make your website work harder for your business by learning optimisation strategies proven to improve your Google rank, generate more leads, sales and customers. In this hands-on course, you will analyse your own website and develop the skills required to out-perform your competition and convert more site visitors to customers. No website, no problem. One can be provided for use during training.

This course is designed for beginners and is tailored to the needs and experience of the course participants.

On completion of the course, participants can implement the strategies learnt via their usual method of updating their website and/or will be able to communicate their SEO plan to their web designer.

Course outline:

In this course you will learn how to:

  • Identify factors used by search engines to index and rank pages
  • Use the best free SEO tools to assess your site, identify issues and explore solutions
  • Conduct keyword research and integrate keywords for best results
  • Write optimised titles and descriptions for search results
  • Learn marketing principals important for visitor engagement
  • Write visitor friendly content that encourages sales and enquiries
  • Use HTML tags important to search engines
  • Optimise images and video content
  • Avoid search engine penalties
  • Develop local search optimisation strategies including Google Business
  • Discover the how social media can be used for best results in business

About the Trainer:

As a certified trainer, Alice has been designing and delivering training for more than 17 years. She remains actively involved in the web design, SEO and eLearning industries, ensuring that training provided is always current with industry standards.

This course has no current classes. Please the waiting list.