SEO Advanced - Search Engine Optimisation

Further develop your SEO skills and give your website an extra edge over the competition. Develop your existing SEO skills and give your website an extra edge over the competition. Discover how technologies used to build your website impact success and explore methods for improvement. Explore how link building, site speed, security and mobile optimisation, affect your site performance and explore Google Analytics to fine-tune your efforts.

At the end of this advanced SEO course, students will have a clearer understanding of advanced off-page and technical SEO techniques that can be implemented to enhance their SEO efforts.

Prerequisite: SEO Essentials course

On completion of the course, participants can implement the strategies learnt via their usual method of updating their website and/or will be able to communicate their SEO plan to their web developer.

Course outline:

In this course you will learn how to:

  • Identify design factors affecting the optimisation of your website
  • Name pages and images for improved search ranking
  • Maintain SEO when moving your website
  • Exclude restricted and duplicate content from search results
  • Create and submit sitemaps to Google and improve page indexing
  • Improve search ranking with links and learn link building techniques
  • Install and use Google Analytics
  • Interpret Analytics and analyse site performance
  • Provide more website information to Google using Search Console
  • Use online tools to assess site speed and strategies to improve loading
  • Optimise blogs and posts
  • Identify mobile optimisation issues for your website

About the Trainer:

'Alice has worked as an SEO consultant and web developer for more than 15 years, optimising all types of websites from small to large business sites, eStores and blogs. She is passionate about SEO and loves helping others to develop the skills needed to optimise their own sites confidently.'

This course has no current classes. Please the waiting list.