BSB52415 Diploma of Marketing and Communication - International

CRICOS Code: 0100181

Duration: 52 Weeks

What will you learn?

  • Plan and direct marketing activities
  • Develop and implement marketing plans
  • Create multichannel advertising campaigns
  • Interpret marketing trends
  • Undertake marketing project work

Rewarding and fulfilling career options include:

  • Sales Manager
  • Marketing Team Leader
  • Public Relations Manager
  • Product Manager

Delivery and assessment mode

  • Full time at Jannali
  • Assessments are competency based which means that you have to demonstrate that you are able to meet the performance criteria for each unit.
  • Assessment methods will vary including questions & answers, projects, role plays, presentations, portfolios, and observation.
  • Assessments will be completed in and outside of class time.
  • You should allow approximately 5-10 hours per week for self-study and out of class assessments.

Work Placement

This course offers a simulated learning environment within SGSCC.

Course entry requirements

  • Must be 18 years or older
  • Upper intermediate level of English (IELTS score of 5.5 or equivalent)

Units of Competency you will be studying:

  1. BSBMKG507 Interpret market trends and developments
  2. BSBMKG523 Design and develop an integrated marketing communication plan
  3. BSBPMG522 Undertake project work
  4. BSBPUB504 Develop and implement crisis management plans
  5. BSBMKG519 Plan and implement business-to-business marketing
  6. BSBCRT501 Originate and develop concepts
  7. BSBMKG506 Plan market research
  8. BSBMKG514 Implement and monitor marketing activities
  9. BSBMKG535 Devise a search engine optimisation strategy
  10. BSBMKG501 Identify and evaluate marketing opportunities
  11. BSBADV507 Develop a media plan
  12. BSBMKG537 Develop a social media engagement plan

Course Related Information:

For more course information including start dates, timetable and tuition fees click here

Assessments are made against units of competency from the Diploma of Marketing and Communication BSB52415.
  • Develop and implement crisis management plans (BSBPUB504)
  • Originate and develop concepts (BSBCRT501)
  • Develop a media plan (BSBADV507)
  • Plan and implement business-to-business marketing (BSBMKG519)
  • Implement and monitor marketing activities (BSBMKG514)
  • Identify and evaluate marketing opportunities (BSBMKG501)
  • Design and develop an integrated marketing communication plan (BSBMKG523)
  • Interpret market trends and developments (BSBMKG507)
  • Develop a social media engagement plan (BSBMKG537)
  • Plan market research (BSBMKG506)
  • Undertake project work (BSBPMG522)
  • Devise a search engine optimisation strategy (BSBMKG535)
BSB52415 Diploma of Marketing and Communication - International

<h4 id="CRICOSCode0100181">CRICOS Code: 0100181</h4><h4 id="Duration52Weeks">Duration: 52 Weeks</h4><h4 id="Whatwillyoulearn">What will you learn?</h4><ul><li>Plan and direct marketing activities</li>

...
face-to-face

365 maximum days to complete
2019-11-13 2019-11-13
Jannali Campus

If there isn't a class to suit you, please the waiting list.