Certificate IV in Marketing and Communication - International

CRICOS Code: 0100182

Duration: 52 Weeks

What you will learn:

  • Articulate and present your ideas
  • Develop and communicate marketing strategies
  • Conduct market research
  • Analyse consumer behaviour
  • Run marketing campaigns

Rewarding and fulfilling career options include:

  • Marketing Coordinator
  • Media Planner
  • Promotions Assistant Manager
  • Public Relations Officer

Delivery and assessment mode

  • Full time at Jannali
  • Assessments are competency based which means that you have to demonstrate that you are able to meet the performance criteria for each unit.
  • Assessment methods will vary including questions & answers, projects, role plays, presentations, portfolios, and observation.
  • Assessments will be completed in and outside of class time.
  • You should allow approximately 5-10 hours per week for self-study and out of class assessments.

Work Placement

This course offers a simulated learning environment within SGSCC.

Course entry requirements

  • Must be 18 years or older
  • Upper intermediate level of English (IELTS score of 5.5 or equivalent)

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Assessments are made against units of competency from the Certificate IV in Marketing and Communication BSB42415.
  • Articulate, present and debate ideas (BSBCRT401)
  • Conduct pre-campaign testing (BSBADV402)
  • Apply marketing communication across a convergent industry (BSBMKG417)
  • Conduct market research (BSBMKG408)
  • Develop and apply knowledge of marketing communication industry (BSBMKG418)
  • Protect and use brands and business identity (BSBIPR403)
  • Apply digital solutions to work processes (BSBMGT407)
  • Coordinate implementation of customer service strategies (BSBCUS401)
  • Make a presentation (BSBCMM401)
  • Profile the market (BSBMKG401)
  • Promote products and services (BSBMKG413)
  • Analyse and present research information (BSBRES411)