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BSB52415 Diploma of Marketing and Communication

This qualification is:

  • For individuals who have a sound theoretical knowledge base in marketing and communication
  • To demonstrate a range of managerial skills to ensure functions are effectively conducted
  • For those responsible for the work of other staff members
  • For leading teams within the organisation or business

What you need to know about this course:

  • New students are expected to attend a mandatory college orientation before you start your course. Orientation times and dates will be advised after enrolment
  • Classes commence week 1 of each school term
  • Students will be accepted into class throughout each term
  • 10-12 hours per week is required to complete assessment tasks at home
  • All courses are interactive and include team projects
  • There are no classes during school holidays
  • Private Facebook groups are used to communicate and share resources with your class
  • Smart & Skilled places are available for this course

What resources do you need to study?

  • A laptop with internet access (student Wi-Fi access at the college)
  • Email access
  • Microsoft Office
  • Facebook account

Course entry requirements:

  • There are no formal educational requirements for entry into this course
  • Before enrolling you are required to complete the 5 core units of the BSB42415 Certificate IV in Marketing and Communication
  • Once you have applied you are required to attend an interview with the Business College Advisor. If you are under 18 years old a guardian or parent must be present
  • During the interview you are required to complete a Language, Literacy and Numeracy Assessment
  • You are required to have a laptop that you can use in class and at home, which includes Facebook

Will you need to sit for any exams?

  • No, this is a competency based course
  • Tell us and show us you understand and are able to implement the learning you have received
  • You are required to competently complete assessment tasks for all units of learning

Assessments are made up by a range of?

  • Case studies
  • Demonstrations
  • Observations
  • Portfolio of evidence
  • Presentations
  • Questions & answers
  • Research reports

To be deemed competent:

  • You will receive clear assessment instructions
  • You must complete all assessments to a satisfactory standard, as set by your Trainer
  • These are assessed by your Trainer
  • Opportunities will be provided for Trainers to support students and to resubmit their assessments if required

Units of Competency for BSB52415 Diploma of Marketing and Communication

  1. BSBMKG507 Interpret market trends & developments
  2. BSBMKG523 Design and develop an integrated marketing communication plan
  3. BSBPMG522 Undertake project work
  4. BSBPUB504 Develop and implement crisis management plans
  5. BSBFIM501 Manage budgets and financial plans
  6. BSBLDR502 Lead and manage effective workplace relationships
  7. BSBMKG506 Plan market research
  8. BSBMKG514 Implement and monitor marketing activities
  9. BSBMKG502 Establish and adjust the marketing mix
  10. BSBMKG501 Identify and evaluate marketing opportunities
  11. BSBADV507 Develop a media plan
  12. BSBADM502 Manage meetings

When you have completed and been deemed competent what’s your next move?

  • Progress with Shire Business College to the Diploma of Business, Diploma of Leadership & Management or Diploma of Human Resources Management

Employment Opportunities:

  • Account Manager
  • Marketing Manager
  • Media Manager
  • Business Development Manager

Payment options & fees:

  • $2,850 (maximum Smart & Skilled student fee)
  • $5,000 (fee for those who are ineligible for Smart & Skilled)
  • Resource fee $300
  • Pay in full or by interest free payment plan
  • By cash, EFTPOS, Visa or MasterCard

Time for you to enrol:

  • Shire Business College are available to take your enquiry or enrolment on (02) 8543 7416 Monday to Friday during business hours
BSB52415 Diploma of Marketing and Communication

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Self paced

2018-01-19 2018-01-19
Venue TBA

If there isn't a class to suit you, please the waiting list.